I am Kitty, a Sydney-based marketing professional with a creative edge. With over eight years of experience as a marketing manager, account director and copywriter under my belt, I know what it takes to develop original marketing solutions. Building on a foundation in marketing, psychology, and consumer behaviour, I compliment my natural curiosity and love of learning by continuing to develop my skills and knowledge in graphic design, UX research, and web development.
Hello! Here is a little about me:
A FEW PROJECTS I'VE WORKED ON
As the developer’s first foray into condominium development, Avro Condominiums aimed to set the standard and capture its audience’s attention. Visually-striking and meticulously detailed, the campaign design showcases the project’s impeccable location while reflecting the quality and thoughtful-design of the intimate residential building.
This ambitious, ten-tower, master-planned community is set to dramatically change downtown Mississauga (the 6th largest and fastest growing city in Canada). Long seen as a quiet suburb of Toronto, Mississauga had yet to establish an identity of its own. The M City brand took this opportunity to celebrate the city, its cultural diversity and embody the dynamic, future-forward spirit of a community that is on the cusp of something great.
As Great Gulf's first of many residential and commercial developments set to overhaul King Street West in the heart of Toronto’s entertainment district, we were tasked with launching the project and creating buzz on the street’s transformation. Inspired by the elegance of the understated, modern building, its amenities and location, we arrived to a positioning that can be distilled into one word: ‘essential’.
Marvin Windows of Canada is the Canadian sales division of Marvin Windows and Doors, a premium made-to-order windows manufacturer with a storied history. Prior to 2014, Marvin Canada was made up of 18 branches and locations without a consistent national corporate brand identity or marketing strategy.
2016 - 2018
Guided the creative vision and execution of award-winning creative brand campaigns, marketing material, and sales environments for high-profiled condominium communities around the Greater Toronto Area.
National Marketing Manager
Marvin Windows & Doors
2014 - 2016
Led the development and implementation of regional and national marketing programs for 20 locations across Canada, from budgeting and strategic development to design and execution.
2009 - Present