357 KING

As Great Gulf's first of many residential and commercial developments set to overhaul King Street West in the heart of Toronto’s entertainment district, we were tasked with launching the project and creating buzz on the street’s transformation. Inspired by the elegance of the understated, modern building, its amenities and location, we arrived to a positioning that can be distilled into one word: ‘essential’.

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© 2018 by Kitty Cheng.

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