This ambitious, ten-tower, master-planned community is set to dramatically change downtown Mississauga (the 6th largest and fastest growing city in Canada). Long seen as a quiet suburb of Toronto, Mississauga had yet to establish an identity

of its own. We took this opportunity to create the bright and energetic M City brand to celebrate the city's cultural diversity and to embody the dynamic, future-forward spirit of a community that is on the cusp of something great.