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© 2018 by Kitty Cheng.

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MARVIN WINDOWS OF CANADA

Marvin Windows of Canada is the Canadian sales division of Marvin Windows and Doors, a premium made-to-order windows manufacturer with a storied history. Prior to 2014, Marvin Canada was made up of 18 branches and locations without a consistent national corporate brand identity or marketing strategy. 

 

As the National Marketing Manager for Marvin Windows of Canada, I oversaw the strategic development and execution of digital and traditional marketing initiatives for the company's national and regional marketing programs. Which includes the design and implementation of a new consumer-driven marketing-sales strategy and corporate brand identity.

 

During my time at Marvin, I managed the design and implementation of a new national corporate visual identity and contributed to two consecutive years of record sales and revenue (avg. +18% annual growth) and the launch of two new markets.